When it comes to campaigning for a change, it’s easy to feel demorilised & confused about how to create the momentum we need to make a difference. In this day & age, unless we are in a place of influence or power, it can be a struggle to make our voices heard.
What is Grassroots Activism?
Grassroots activism is about mobilising a group of people, who are passionate about a cause and using the force behind their conviction to push for action. These campaigns do not involve high budgets, sophisticated ad campaigns, or highly paid professionals. They consist of volunteers working together to make a change from the ground-up.Examples of large scale grassroots initiatives in the past have been The American Civil Rights Movement and the German Peace Movement and more recently, the global campaign for climate justice.
Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.Margaret Mead
How does Street Feast tie into this?
Street Feast is a grassroots campaign. We promote small scale collective action in order to effect change at a regional & national level. “Huh..all you’re doing is getting people to eat lunch with their neighbour?” We hear you say. We believe that the small act of eating food together with your neighbours can have significant positive consequences. By creating an opportunity for people to come together, people are inspired to learn from each other, share ideas and make things happen. This is turn empowers people to take action, however small, which when done collectively shifts local norms.